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A Leading Hotel is one of the best of its kind for over 80 years now marks the brand extension “Leading” the absolute top hotels, currently more than 450 worldwide. Each year approximately 500 hotels apply for admission to the venerable circle, but few meet the high demands. Now, 17 hotels have been added, including three from Germany, Austria and Switzerland, which have not even opened.Among the new additions is the futuristic Life & Style Kameha Grand Bonn hotel is an absolute Ausnahmerscheinung.

By Carsten Hennig

What happens when “leading”? The New York City-based marketing organization whose renown is undisputed, has had to adopt in recent years many well-known members. Eliminated from the Sun is always on top positions of leading hotel rankings listed Mandarin Oriental houses. And the fine Four Seasons Hotels gave up the luxury brand is recognized worldwide as the “Leading” in the title. Years ago, a new era broke at LHW – so the acronym for the officially dubbed The Leading Hotels of the World, Ltd.. – Start. Large international hotel chain operators were increasingly replaced by well-managed private hotel. With all the pathos of the decades-old meaning of the brand “leading” must not be overlooked that it is a marketing concept – albeit very cleverly designed and distinguished – is. There are already several competition marketers, who are also trying to attach their hotel customers a promising brand, such as the British organization, Great Hotels of the World or the German, at Steigenberger Hotels of the World Association formed.

The new landmarks are now the top hotels Kameha Grand Bonn and the Royal Spa Kitzb├╝hel. Both homes are open – mid-November and mid December – and thus contribute to a temporary member status. For the Kameha Grand Bonn.

New Members – The Leading Hotels of the World

Europe
Royal Spa Kitzb├╝hel Jochberg, Austria
The Augustine in Prague, Czech Republic
Kameha Grand Bonn, Germany
Verdura Golf & Spa Resort in Agrigento, Sicily / Italy
Hotel Villa Magna in Madrid, Spain

Africa
One & Only Cape Town, South Africa

Asia / Pacific
Chateau Star River, Guangzhou, China
Zendai Hotel Yin Shanghai, China
Capella Singapore

North America
Banyan Tree Mayakoba Riviera Maya, Mexico
Grand Velas All Suites & Spa Resort Riviera Maya, Mexico

Central and South America
Bristol Buenaventura, Panama
Tivilo Sao Paulo Mofarrei, Barsilien

New Members – The Leading Small Hotels of the World

Europe
Grand-Hotel du Cap-Ferrat Saint Jean du Cap-Ferrat, France
Hotel Guarda Golf Crans-Montana, Switzerland

Africa
Royal Mansour Marrakech, Morocco

Asia / Pacific
Wolgan Valley Resort & Spa Blue Mountains / New South Wales, Australia

Quality test were
ExacerbatedSchool of Life are the new quality criteria that apply to the admission of new hotels and the whereabouts of the former member properties of the “Leading.” With the amendment of existing for eight years of quality criteria catalog is now a Leading Hotel “holistic” view. The “social competence” of the hotel staff are at the points system even greater weight.
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“We recognized that our present criteria, the quality of our members no longer mapped correctly,” said Ted Teng, head of the marketing organization. “By renewing the criteria and the increased focus on the employees must readjust our hotels in some areas, promote personal responsibility among employees and train under circumstances even more intense.”
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Tengs are reminders of those slightly dusty luxury hotels directed to maintain your hardware and with little or no development of service standards do not always keep step. It happens sometimes that the Central Leading-out throws a hotel too defaulting member. The blue letter tumbled last one in the running at top hotel brand Kempinski Atlantic Hamburg and Berlin, Bristol, whether it was legal at the last-mentioned house is not yet known.

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